Enthusiasts rallied around this retro roadster, making it a safe bet today
BY MIKE McNESSOR. INCLUDES INTERVIEWS WITH SIMPLE ENGINEERING’S MIKE MORO.
Chevrolet’s SSR concept was the toast of the 2000 North American International Auto Show in Detroit. In the months that followed, the retro- futuristic truck landed on more than a dozen magazine covers and 350,000 scale models of the SSR concept were sold. This was
the kind of positive buzz General Motors needed to prove it wasn’t the stodgy maker of front-wheel-drive, badge-engineered, boring-mobiles. Rolling proof that the bean counters weren’t calling all of the shots.
GM CEO Rick Waggoner was stoked about the project and drove a pre-production [Read More…]
Originally published by Hemmings Motor News and Marketplace September 2024 – available at your local newsstand or order back copies here:
